Studio Frö
SUSTAINABLE FLOWERS FROM HELSINKI
Studio Frö is Finland’s first sustainable flower studio. We are dedicated to promoting sustainable practices within the floral industry and our primary focus is to offer beautiful and ethically sourced flowers in our own modern garden style.
Studio Frö was founded in 2021 by Jenni Bergman whose vision is to make the floral industry more sustainable. Studio Frö has since grown into one of Finland’s leading flower studios and with it our team has grown into a flourishing bunch of florists dedicated to sustainable floristry. We are based in Helsinki, Finland.
“We aim to create beauty without compromising the planet.”
Portfolio
We offer flowers for a wide range of occasions including weddings, corporate events, and PR-events. What sets us apart is our deep commitment to sustainability, reflected in our choice of flowers that are locally sourced, pesticide-free, and seasonally available. Every arrangement we create is customised to meet the specific needs of our clients, while minimizing environmental impact.
Studio Frö > Services
OUR SERVICES
-
Event florals
We provide floral services for a variety of events, such as PR-events, product launches, corporate functions and photoshoots.
We collaborate with you to develop floral concepts that complement the theme and setting of the event, ensuring a visually appealing and cohesive look.
Whether you are planning a small or a larger event, our designs are always created with sustainability in mind.
-
Wedding flowers
At Studio Frö we specialize in creating bespoke floral designs for weddings, ensuring every aspect of your special day is enhanced with beautiful, sustainably sourced blooms.
Our services include:
- Personal flowers such as bridal bouquet, boutonnières and flower crowns
- Venue and table decorations
- Large installations for ceremony or receptionWe work closely with you to design arrangements that fit your wedding theme, color palette, and overall style. We collaborate closely with the NGO FloweRescue, which gives your wedding flowers a second life after the big day, reducing waste and extending their beauty long after the event.
-
Seasonal Flower Workshops
We offer hands-on floral workshops where we teach you how to create your own sustainable floral creations. Our workshops are designed for all skill levels, from beginners to those with more experience in floral design. Our florists will guide you through the process, which starts with everyone choosing their own seasonal materials from our extensive flower bar.
Our workshops are great for corporate team-building events and private parties. They’re an excellent way to learn a new skill while having fun.
We can host groups of 12 people in our studio in Töölö, or come to you.
In our workshops you learn how to make:
- Arrangements
- Bouquets
- Flower crowns
- Advent wreaths
- Flower accessories -
Office flowers
We collaborate with businesses to create florals that reflect your company’s values and enhance your work environment. Whether for offices, retail spaces, or corporate events, we believe that flowers should do more than just look pretty — they should create a positive atmosphere that aligns with your company’s identity.
-
360° Event Service with Mona Tähtinen
We work closely with stylist and cake artist Mona Tähtinen (Say It With a Cake). Together, we have successfully and sustainably designed and executed numerous small and large events for organizations of various sizes.
Our 360° service includes:
- Catering
- Flower design
- Styling and decorating
- Full event coordination
- Program planning and executionWe also provide impressive and memorable PR packages and corporate gifts. Additionally, we organize flower and cake workshops for organizations and their clients.
Studio Frö > Philosophy
We are committed to minimizing our environmental impact by using locally grown flowers, avoiding single-use plastic, and educating our clients on eco-friendly floral practices.
minimizing our environmental impact
What makes us truly unique is our deep dedication to sustainability as we are committed to minimizing the environmental impact of our floral practices. We use local field-grown flowers whenever possible, and outside the Finnish season we source flowers from Estonia and Holland wherefrom the flowers are transported to us on land to reduce their carbon footprint.
Towards Sustainable Floristry
Seasonable flowers and recyclable techniques
All our flowers are free from chemical pesticides and are seasonal to prevent damage to nature and people. We only use recyclable floral techniques in our floral works and biodegradable packaging when transporting our flowers.
Flower waste is a huge problem within the flower industry and an estimated 13-40% of cut flowers go to waste. We actively work to minimize our waste by operating only based on orders we get.
We also reuse materials whenever possible and offer a flower recycling service through our partner FloweRescue. Single-use plastic is another problem and we avoid the use of single-use plastic in our work.
We strive to educate our clients on how to make their floral choices more environmentally-friendly and offer solutions that reduce waste.
Why choose Studio Frö?
1. Ethical Sourcing
We can ensure that our flowers are grown according to the highest standards, both environmentally and ethically.
2. Fair Working Conditions and Compensation
Our florists are paid a fair and above-average wage for the industry.
3. Custom Design
Every creation we make is personalized to meet your specific needs and vision.
4. Sustainability Advocacy
We educate our clients about sustainable floral practices and offer solutions to minimize waste and single-use plastic.
Studio Frö > Contact
Contact us
Get in touch with us! Fill in the form or send us an email: hello@studiofro.fi
Our studio is located in Töölö, Helsinki and is open by appointment.
